Today’s marketing problems are complex, specialized and urgent. To solve them, you need independent experts who can step in quickly, work wonders, then move on to the next challenge.
But these free-agents and contractors are elusive. Generic staffing agencies don’t have the depth to engage them. And big consulting firms are too slow to deliver the exact mix of skills you need on demand.
What if you had a direct line to marketing specialists and superstars right when you need them? Not just to fill empty seats, but for critical projects and strategic leadership at every level?
Antenna’s community of marketers closes the gap, bringing companies the hard-to-find people they need at precisely the right moment. Our model is grounded in real relationships with consultants and companies and real understanding of marketing now and where it’s headed next.
From small business growth plans to corporate product launches, we target tough assignments with the deep experience and outside perspective you need.
Sometimes organizational change needs a stopgap. Our senior-level people jump in to lend focused leadership to a project or temporarily fill roles too important to leave vacant.
Embedded with your teams long or short-term, Antenna specialists become a seamless extension of your department, growing your capability without expanding headcount.
Turning B2B success into B2C sales is never simple, especially in the fickle and fast-changing consumer technology market. You need more than great products: you need an audience with the tech influencers whose tweets and reviews prime the mass market for the next big thing.
When the largest WIRED store ever opened in Times Square for the holidays, it was a chance to frame our client’s B2B technology brand and products in an electrifying new context. Antenna’s team saw the opportunity and jumped on it. Our group — an interim communications director, a strategist, and retail expert—created the plan, engineered the relationship and even represented the client at the launch event. It was an impressive showing that gave these essential products the audience they deserved.
The client, a CPG manufacturer, makes and markets foods that are analogs to well-known grocery store brands. To grow revenue, they need new licensing partners that can extend their reach into diverse market segments and consumer groups, from indulgence-seekers to Hispanic buyers.
The assignment called for licensing expertise as well as cultural and language skills in the Spanish-speaking market. Antenna’s consultant brought the whole package. He tested the viability of different brand concepts with both customers and retailers. Then he turned these insights into pitches with potential partners, eventually sealing a licensing deal with one of the largest manufacturers in the Hispanic market, set to arrive in stores in 2015.
Our client is an emerging leader in digital communication for government entities around the world. With plans for rapid growth, the company is using the marketing automation platform Eloqua to nurture sales relationships. But to execute, they needed strategic and technical expertise, broad as well as deep.
As the need for marketing automation surges, skills are scarce — only a few dozen Eloqua experts work in the local market. Our consultant, a 10-year veteran, stepped in to help define the strategy and build the system around it. His background makes him a perfect translator, putting decisions at the executive level in action in areas like sales and product development. As the challenge expands, he continues to assist: aligning the company’s tools and resources to pave the way for massive growth in the next five years.
Our client, a leader in online higher education, is expanding into corporate learning — a market very different from their current focus. Among the challenges they face is understanding the needs of a whole new customer and creating a smart model that can grow into a multi-million business in three years.
With deep expertise in B2B marketing management and higher ed, Antenna’s consultant brought strategic perspective and skills to execute. As product director, she’s helping to launch pilot programs, a first step in developing content and making in-roads with potential partners. As the project picks up steam, she’s advising company leadership on pricing, delivery, customer relationships and other essential pieces for transforming the pilot into a scalable plan.
Even global companies have gaps in leadership. As our Fortune 500 client looked to expand its traditional B2B product line into a retail channel, they needed a senior marketing and communications leader who knew the territory and could help pilot this transition from within, from shifting the brand to creating a team to execute flawlessly.
Antenna’s interim leader did more than create a plan, she helped lead a multi-million-dollar, multi-channel transition that changed the organizational mindset. Reporting to the Global Business Leader, our consultant became a lead consumer marketing voice within the division’s management team. Her efforts helped set the business on a new trajectory, establishing the brand with a new retail consumer and succeeding in a sector the company had not previously dared to tread.