Being authentic means putting the customer’s best interests before your own, prioritizing their goals over closing the deal, and being honest about what your team can deliver.
Indypendently.com features advice, inspiration, and other relevant independent business content for solo workers and for those who dream of going out on their own.
Our company is in the business of producing life’s most memorable experiences. We do that by ensuring that form and function work together and the guest is moved through the experience both physically and emotionally without even realizing it. Whether it’s a booth at a festival or a big annual meeting, we’re always looking to surprise and delight.
In an economy that changes so dynamically, both employees and businesses are responding and becoming more mobile. Mulcahy lays it out clearly; “The gig economy solves a lot of problems in our traditional jobs economy.”
Four ways smart professionals can make the most of this talent-focused market to advance their career and really get ahead, from Antenna's director of talent development Robin Oxley.
How much hustling is enough? Setting goals and having good boundaries as a freelancer is crucial. Tips from mono Director of Talent Julie Vessel on how to find what works for you.
We talked with Eddie Coblentz, Director of Community Partnerships and Fan Services for the St. Paul Saints baseball team about what he’s learned about building loyalty, enthusiasm, and a brand that truly puts its fans first.
Brendon Schrader joined Chad Eckes of C2E and Mynul Khan of Field Nation to talk about the future of work and the different ways that independents are navigating the freelance economy.
space150 shared about their experiences with the Be The Match Marrowthon on Facebook Live, and Olson took us behind the scenes of the Minnesota Wild's Our Ice campaign.
Robin Oxley, Antenna’s director of talent development, interviews hundreds of marketers every year. Here are her tips on making your achievements stand out in your next interview.
Antenna has partnered with the University of Minnesota’s Carlson School of Management to present a seminar series to bring thought leadership, discussion, and programming around future of work topics.
"Authentic storytelling builds your brand by building credibility and trust in your organization. You may have the coolest ads or the greatest logo, but without real connective stories, people won't take you seriously." - Steve Rudolph
Great news to share! Antenna’s Good Works program has been named as the Workplace Giving category winner of the MN Business Magazine Community Impact Awards for 2018.
The nitty-gritty of the set-up isn’t as fun as the dreaming and strategizing, but these practical elements are essential to getting everything in motion so you can get back to the exciting things like making your first sale and reaching your goals.
We’re pleased to announce that Antenna President Jennifer Laible is being recognized by Minnesota Business Magazine as one of the 2018 (Real) Power 50 business leaders for 2018.
The ‘old’ have always complained about the young, and with relish. Adam Grant points out, “When you look at the data, millennials are not that different from the rest of us in what they want.” More on his conversation with Simon Sinek and Katie Couric from the Aspen Ideas Festival.
The "First Lady of Content Marketing," Betty Crocker, has a lot to teach brands of all sizes about the power of owned media. Antenna caught up with Audra Carson of General Mills, to learn how to capitalize on this growing trend.
It’s been a busy year for us at Antenna, and a great one to be sure. From new clients and consultants to an expanded internal team and lots of Good Works, we have so much to be grateful for.
cmnd+m’s Krista O’Malley says creative perspectives are key when it comes to designing experiences for end users. Learn how her team uses design to solve problems.
A top health insurer wanted to change the game on cost transparency for in-the-moment care needs, and a corporation with many uniquely-branded sales and service centers wanted to align strategies and deliver a cohesive online experience. Mirum and The Nerdery shared their projects and process at MIMA's Coffee + Case Studies.
Antenna clients need consultants who provide value from day one, such as during parental leaves. Find out how Carlos does just that even while learning on the fly.
We’re proud to be included on this list alongside so many other great companies, including many of our marketing friends and clients.
Medtronic’s Justin Roberts has always been open to opportunities in his career; learn more about his advice for marketers in a changing environment.
Being named to the Inc. 5000 is a direct reflection of our consultants' hard work. They are the face of our brand, and our growth is fueled by the collective work of all the great people we have here at Antenna.
Asking for a raise? Looking for a promotion? Follow Julie Vessel’s tips to make those big, scary conversations more manageable.
After several hundred survey responses and one-on-one interviews, MIMA complied their Marketing Report. Read about how Minnesota's marketers are making sense of the tangled web of marketing tools, trends, and technology.
Antenna clients are looking for an outsider’s perspective and new ideas. Find out how Lauren used creative thinking to earn big success as an Antenna consultant.
Working as a designer has changed dramatically over the past two decades. Joe Cecere tells us what his design team is doing to stay ahead of the curve.
If you’re facing a major life event or personal challenge, how can you stay on top of your work? Career coach Julie Vessel shares her tips for better work-life balance when life comes first.
Lane Bryant’s Eric Gohs is always looking for new ways to connect the brand with its audience. Find out why he advocates “failing forward” and “finding the why.”
Antenna is pleased to announce that Jennifer Laible, President of Antenna, has been selected as a 2017 Women in Business Award winner by Minneapolis/St. Paul Business Journal.
Content marketing is constant. The pressure to publish can be overwhelming. So how are the best organizations building successful content teams?
Do you know your reputation, online and off? LinkedIn trainer Anne Pryor has advice to help you go deeper in crafting and understanding your personal brand.
How did 3M partner with MC Hammer to get people to think beyond nails? Communications manager Jessica Hack shared her team's innovative strategies. Plus, a billboard with a beat to promote Belize by Olson.
Four years after joining Antenna as Vice President, Jennifer Laible takes on an expanded role as President, leading and executing the next chapter of growth for the firm.
The gig economy is here to stay. McKinsey’s Kelsey Robinson’s advice: Look for ways to incorporate the flexibility of independent work into your culture.
Want to be happier as a manager? Career coach Julie Vessel shares simple ways to be a more effective manager, starting with saying thank you.
Work is something you do rather than a place where you are. Mohammed Chahdi’s advice: Build a policy and instill remote work in your culture rather than thinking of it as a perk or reward for certain employees.
How will globalization, the Internet of Things and manufacturing changes drive innovation in the future of marketing? Antenna consultant Jennifer Kemp shares the ideas she brought back from the Digital Experience Summit.
Do you have an “employee mindset” or are you driving your own career and financial stability? We asked the author of “The Gig Economy” how individual workers and organizations should rethink the way they look at jobs, management and the arc of a career.
Sleep Number is focused on providing a personalized sleep experience for every customer. That dedication to the customer has shaped the company’s strategy. Learn more.
What do you want to achieve in your career? How will you get there? Who will help you on the way? Career coach Julie Vessel maps out 5 steps you can take to move toward your career goals.
Marketers can find meaning in their work by asking who they’re serving and why it matters, says Jonathan Fields, author of the successful book “How to Live a Good Life.”
Twin Cities marketers learned about an award-winning medical marketing website and how to connect digital info to real-life results.
In this interview, Grant Barrick shares what it’s like to have innovation in your job title -- and why leaders should accept and welcome failure.
Telecommuting has more than doubled in the U.S. since 2005. We talked to FlexJobs founder Sara Sutton Fell to find out why organizations are moving toward remote work, what leaders can do to give employees the flexibility they’re looking for and how to be a productive remote worker.
If you don’t have the luxury of a corporate training program, how can you keep improving your core skills? Marketing coach Julie Vessel has ideas you can use to boost your learning right away.
What do data, email and the Internet of Things have in common? They’re all hubs that the most progressive digital marketers are thinking about. David Baker sheds light on the future of marketing.
Antenna consultants get into the “weeds and the guts” of messy marketing challenges. One consultant shares his story of creating change and bringing marketers together at an educational content company.
“You can’t do this.” “You’re not good enough.” “This big step is too much.” Sound familiar? Get expert tips on overcoming that little voice inside your head.
Culture is about more than a poster on the wall. Great cultures help employees become better people. Kristoffer “KC” Carter shares advice on building an intentional, authentic culture.
An Antenna collaborator and freelance copywriter shares how he makes freelancing work, how he stays interested and how to weather the cycles of freelance life.
Everyone’s talking about “balance,” but how can busy professionals make time for work and all of their other priorities? Mono Director of Talent Julie Vessel has ideas to help you.
For many marketers, how an audience really engages with content can seem like a black box. Docalytics, an analytics company recently acquired by Contently, is changing that. We talked to co-founder Steve Peck to find out how.
Antenna consultant Meredith has a closet full of inventions at home, and she brings that innovative approach to her work with healthcare companies trying to understand the customer journey.
EY Announces Antenna CEO Brendon Schrader as an EY Entrepreneur Of The Year® 2016 Finalist in the Upper Midwest
Ten years after he started Antenna, Brendon Schrader receives prestigious award for emerging entrepreneurs.
Sharon Werner is a design legend. After creating branding for some of the biggest names around, what projects give her energy? She gave us the scoop in this interview.
With his love of world travel and strong background in marketing, Zac is a great example of how the new world of work opens unique opportunities. He’s able to work with clients no matter his current location, solving their marketing problems and helping them build their businesses.
Alissa Montbriand is tackling big marketing challenges for a major hotel brand. In this interview, she shares how she’s setting priorities and finding new ways to engage customers as technology constantly changes.
Do you dread your annual review? Julie Vessel has three tips for rethinking your review as a two-way conversation about highs, lows and opportunities.
Antenna’s director of talent development has made volunteering a priority. Antenna is focused on building a better community. Read why that matters for Robin and the rest of our team.
Clients who face major internal changes are looking for stability and consistency. Antenna provides that through interim leadership from our marketing consultants. Here’s one example.
We hear a lot of questions from marketers about how to get, keep, and love their dream job. Career coach and agency Talent Director Julie Vessel is answering those questions and sharing her tips for landing and loving your role as a marketer.
Looking for a way to put your marketing talent to good use through service? Ellen Walthour of The BrandLab has an answer. Learn how The BrandLab is building a more diverse marketing community through outreach to students.
We were excited to host MIMA's new event series, Coffee+Case Studies. Learn more inside about content marketing and SEO strategies that brought big success for two brands.
Amanda Brinkman, Chief Brand and Communications Officer at Deluxe Corporation talks about marketing that people want to spend time with, not put up with.
As we build our community of marketers, we’ve always been interested in how we can leverage that community to do good both locally and globally.
Antenna’s Katie Kalkman leads the creation of the Minneapolis Impact Hub, and in turn enables an ecosystem of resources, inspiration, and collaboration opportunities for entrepreneurs to do good.
We’re proud to announce that Antenna was named to the Minneapolis/St. Paul Business Journal’s list of the 50 fastest-growing private companies for the second consecutive year, coming in at #23.
Brian Robinson, Global Head of Creative, Design and Development at DreamWorks Animation shares his career path and what characteristics he looks for in up-and-coming marketing talent.
Brendon Schrader shares his thoughts with the Huffington Post about corporate career mistakes and how thinking like an entrepreneurial can help bolster your career.
Parents For Heart is a Minnesota-based support group that has served families affected by congenital heart disease for the past 40 years — but you may not have known that, looking at its website last year.
Welcome to Antenna. We're on the lookout for our next Talent Acquisition Coordinator, a vital link between our company and our community of marketing consultants. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team.
Learn how our consultant helped create an analytics practice that could provide meaningful insight into the performance and interactions of our client's web properties.
At our recent quarterly learning event, Antenna consultants were joined by experienced marketer and former JCPenney senior vice president of marketing Ruby Anik to discuss building “irrational brand loyalty.”
Recently we headed to San Francisco for Marketo’s Marketing Nation Summit. In three days, we learned a lot from other marketers and from a few unexpected sources.
Charles Youel, creator of ARTCRANK, recently dropped in at Antenna to talk about his unique bike poster show and its transformation from one-off gathering to global event. Along the way, he shared some insightful advice on work, failure, and why there's no time like now to launch an idea.
In December, Antenna partnered with The Shoe Away Hunger program to assist local families who don't have access to enough good food. As soon as we put out the call to donate shoes, our team, families and friends stepped up, collecting 273 pairs in just a few weeks.
We were excited to make the front page of the Star Tribune business section this Monday. Read more about Antenna's early beginnings and how our model is engaging marketers in the project-based economy. "We've shown that you can have a career in contract marketing without giving up your career."
One pair of shoes = 7 days of groceries for someone in need.
This year, Antenna has partnered with a local non-profit organization, Good in the Hood, to address hunger right here in our community. It's a serious problem. Here's an easy way for you to help.
What happens when top thinkers in marketing automation come together with organizations who are embracing these platforms as never before? Antenna found out. Watch the recent panel discussion we hosted where experts go deep into the opportunities and challenges of this exciting and fast-changing discipline.
We’re proud to announce that Antenna was named to the Minneapolis/St. Paul Business Journal’s list of the 50 fastest-growing private companies in the Twin Cities, coming in at #28.
We sat down with Rick Kupchella and Chris Lambert of BringMeTheNews to discuss the changing landscape in content development, native advertising and the opportunities ahead for both brands and marketers.
Earlier this year, we asked our friends Jake Nassif and Travis Olson to help us create a unique experience inside our new headquarters in Minneapolis’s North Loop. That’s how the Pencil Project was born.
Our CEO Brendon Schrader sat down with Craig Pladson of General Mills to discuss marketing, entrepreneurship and Antenna as a part of Craig's blog series on Modern Marketing.
This summer we moved into our new digs in the North Loop. Stop by, say hello and let's grab coffee at Moose and Sadies or a cocktail at the Monte Carlo. Our treat.
New organization forms for social entrepreneurs.
The Minnesota Social Impact Center aims to become a hub for social enterprise activity in the state.