Ask the Marketing Career Coach: How to Have a Tough Conversation with Your Manager
Asking for a raise? Looking for a promotion? Follow Julie Vessel’s tips to make those big, scary conversations more manageable.
What's on the Minds of Minnesota Marketers? MIMA's Trend Report
After several hundred survey responses and one-on-one interviews, MIMA complied the 2017 Marketing Report. Read about how today's Minnesota marketers are making sense of the tangled web of marketing tools, trends, and technology.
The Work We Do: Bringing an Outside Perspective to Important Branding Work
Antenna clients are looking for an outsider’s perspective and new ideas. Find out how Lauren used creative thinking to earn big success as an Antenna consultant.
Marketing Leader Series: How Mark Derks Built a Content Engine at C.H. Robinson
One marketing leader’s guide to building a results-focused content marketing practice.
What’s Happening in Retail Marketing: Digital Is Everything
Antenna consultant John Franklin attended CMO100 Retail and got several valuable takeaways about retail marketing. Find out what he learned about digital marketing strategies.
How to Find Work You Love
Tips for finding a job you love: Audit what you’re looking for from work, then figure out how to make it happen.
Marketing Leader Series: Joe Cecere, Little & Company
Working as a designer has changed dramatically over the past two decades. Joe Cecere tells us what his design team is doing to stay ahead of the curve.
Trends We’re Watching: Advocate Marketing
Everyone’s talking about advocate marketing, but what does it really mean? We asked the advocate marketing experts at Influitive for a quick lesson.
The Work We Do: Supporting Marketers During Transition
Antenna clients often need help managing major change. Find out how April jumps in to help overwhelmed teams manage new workloads.
We Need More ‘Fearless Conversations’
The BrandLab’s Fearless Conversation event got Twin Cities marketers talking about diversity (and the diversity problem) in marketing.
Antenna’s Secret Weapon: EOS
Our leadership team headed to Atlanta this spring to talk business strategy with other growth-minded leaders.
Marketing Leader Series: Alexis Walsko, Lola Red PR
What do service and PR have to do with each other? This PR firm founder says the answer is simple: everything.
How Hamburger Helper Went Viral: MIMA Coffee + Case Studies Recap
At our latest event, we heard a case study about how a CPG brand can go viral — without a huge budget. Click through to read a marketing case study from General Mills.
What the Antenna Team Learned at the 2017 Marketo Marketing Nation Summit
What can three experienced marketers learn when they get together with 6,500 colleagues? A lot.
Ask the Marketing Career Coach: How to Manage Work When Your Personal Life Takes Priority
If you’re facing a major life event or personal challenge, how can you stay on top of your work? Career coach Julie Vessel shares her tips for better work-life balance when life comes first.
Marketing Leader Series: Eric Gohs, Lane Bryant
Lane Bryant’s Eric Gohs is always looking for new ways to connect the brand with its audience. Find out why he advocates “failing forward” and “finding the why.”
Jennifer Laible Recognized with Women in Business Award
Antenna is pleased to announce that Jennifer Laible, President of Antenna, has been selected as a 2017 Women in Business Award winner by Minneapolis/St. Paul Business Journal.
How to Fire Yourself and Find Your Career Path
How does “firing yourself” get you on the path to doing what you want to do? Read our recap of Antenna’s latest learning event to find out.
How to Find the Right Talent Mix for Your Content Marketing Team
Content marketing is constant. The pressure to publish can be overwhelming. So how are the best organizations building successful content teams?
What We Can Learn from Gallup’s State of the American Workplace Report
Do your employees want what your workplace is selling?
Antenna Named a Best Place to Work in the Twin Cities for Third Straight Year
We’re celebrating three years of award-winning community.
One Year of Good Works: 165,000 Meals Donated
We set a big goal for 2016 for our new community program, and we knocked it out of the park. Find out what Good Works is all about.
How to Answer the Mid-Career Question, 'What Should I Do Next?'
If you’re in the middle of your career and don’t know how to plan your next move, Brendon Schrader has a few tips.
How to Rethink Your Personal Brand (Online and Off)
Do you know your reputation, online and off? LinkedIn trainer Anne Pryor has advice to help you go deeper in crafting and understanding your personal brand.
How 3M and Olson Are Thinking Differently: MIMA Coffee & Case Studies
How did 3M partner with MC Hammer to get people to think beyond nails? Read our recap of Antenna’s latest learning event to find out.
Marketing Leader Series: Jeffrey Gorder, Mono
The agency landscape is changing, and Jeffrey Gorder has an eye on how agency leaders can respond.
Jennifer Laible Announced as President of Antenna
Four years after joining Antenna as Vice President, Jennifer Laible takes on an expanded role as President, leading and executing the next chapter of growth for the firm.
What the Growing Gig Economy Means for Every Business
The gig economy is here to stay. McKinsey’s Kelsey Robinson’s advice: Look for ways to incorporate the flexibility of independent work into your culture.
Ask the Marketing Career Coach: How Can I Rekindle the Joy of Being a Manager?
Want to be a better manager this year? Career coach Julie Vessel shares simple ways to be a more effective manager in 2017, starting with saying thank you.
Dell Global HR Leader: Flexible Work is More Than a Perk; It’s Good Business
Work is something you do rather than a place where you are. Mohammed Chahdi’s advice: Build a policy and instill remote work in your culture rather than thinking of it as a perk or reward for certain employees.
5 Big Ideas That Will Drive Marketing Tech in 2017
How will globalization, the Internet of Things and manufacturing changes drive innovation in 2017? Antenna consultant Jennifer Kemp shares the ideas she brought back from the Digital Experience Summit.
How Work Works: A Wake-Up Call from ‘The Gig Economy’ Author Diane Mulcahy
Do you have an “employee mindset” or are you driving your own career and financial stability? We asked the author of “The Gig Economy” how individual workers and organizations should rethink the way they look at jobs, management and the arc of a career.
Marketing Leader Series: Maureen Brener, Land O’Lakes
Land O’Lakes wants to get the word out about its mission and culture, and use it to attract top talent. Learn more
How Sleep Number Puts the Customer at the Center of Everything
Sleep Number is focused on providing a personalized sleep experience for every customer. That dedication to the customer has shaped the company’s strategy. Learn more.
Ask the Marketing Career Coach: How Do I Move My Career Forward?
What do you want to achieve in your career? How will you get there? Who will help you on the way? Career coach Julie Vessel maps out 5 steps you can take to move toward your career goals
Consulting Magazine Unveils the Profession’s Fastest Growing Firms
Antenna makes the 2016 list at #19.
How to Live a Good Life: Jonathan Fields’ Advice for Creating Meaningful Work
Marketers can find meaning in their work by asking who they’re serving and why it matters, says Jonathan Fields, author of the new book “How to Live a Good Life.”
Connecting Online Data with Offline Customer Actions: MIMA Coffee + Case Studies Recap
Twin Cities marketers learned about an award-winning medical marketing website and how to connect digital info to real-life results.
Marketing Leader Series: Grant Barrick, Wolters Kluwer Clinical Drug Information
In this interview, Grant Barrick shares what it’s like to have innovation in your job title -- and why leaders should accept and welcome failure.
Tips on Building Your Network from Antenna’s Q4 Learning Event
Networking tips: Identify the value you bring and confidently share that with others.
Why Creatives Should Embrace Business Thinking
What do banana peels have to do with creative business strategy? Find out in this new interview with the very creative Dion Hughes.
What Organizations Need to Know About the Rise of Remote Work
Telecommuting has more than doubled in the U.S. since 2005. We talked to FlexJobs founder Sara Sutton Fell to find out why organizations are moving toward remote work, what leaders can do to give employees the flexibility they’re looking for and how to be a productive remote worker.
An Independent Worker’s Starter Guide
How is independent work different than life as an employee? We spell it out and offer advice for first-time independents.
Ask the Marketing Career Coach: How Can I Keep Learning and Improving?
If you don’t have the luxury of a corporate training program, how can you keep improving your core skills? Marketing coach Julie Vessel has ideas you can use to boost your learning right away.
Marketing Leader Series: Leah Larson, Ecolab
What does a global brand strategist really need to know? Leah Larson tells us why soft skills are must-haves for marketing leaders.
Antenna Pitches in for Hunger Action Month
We’re committed to doing good works together to serve our community. Learn more about our first Good Works volunteering event.
Antenna Named Top Marketing Firm by Twin Cities Business
We’re honored to be selected by our diverse local business community as a top firm.
Working Differently: How PwC Thinks About Flexibility
Can big companies really go flexible? PwC’s Peter Yobo says yes. Here’s how.
Marketing Leader Series: David Baker, Cordial
What do data, email and the Internet of Things have in common? They’re all hubs that the most progressive digital marketers are thinking about. David Baker sheds light on the future of marketing.
Antenna Makes the Inc. 5000 for Third Consecutive Year
Find out why 2016 has been a great year for the Antenna team.
5 Work-Life Balance Strategies That Work for Me
Antenna Vice President Jennifer Laible shares the lessons she’s learned on keeping her stress down and her priorities clear as a busy working parent.
The Work We Do: Marketing Change Management
Antenna consultants get into the “weeds and the guts” of messy marketing challenges. One consultant shares his story of creating change and bringing marketers together at an educational content company.
Antenna's Summer Consultant Meeting: Marketing Automation and Analytics
Get tips from two Antenna experts on maximizing how you use marketing analytics and automation.
Ask the Marketing Career Coach: How to Overcome Your Inner Critic
“You can’t do this.” “You’re not good enough.” “This big step is too much.” Sound familiar? Get expert tips on overcoming that little voice inside your head.
How Culture Impacts Your Brand, and Vice Versa
Culture is about more than a poster on the wall. Great cultures help employees become better people. Kristoffer “KC” Carter shares advice on building an intentional, authentic culture.
Marketing Leader Series: Mardi Larson, PetSmart
Learn why PetSmart PR pro Mardi Larson wants stories that are “short, succinct and burst-y.”
How I Made Work Work for Me, and How You Can Too
This is the Antenna origin story: How Brendon Schrader set out to create a better way to work
How to Weather the Cycles of Freelance Life: an Interview with Jake Nassif
An Antenna collaborator and freelance copywriter shares how he makes freelancing work, how he stays interested and how to weather the cycles of freelance life.
Ask the Marketing Career Coach: Work-Life Balance
Everyone’s talking about “balance,” but how can busy professionals make time for work and all of their other priorities? Mono Director of Talent Julie Vessel has ideas to help you.
Marketing Leader Series: Steve Peck, Contently
For many marketers, how an audience really engages with content can seem like a black box. Docalytics, an analytics company recently acquired by Contently, is changing that. We talked to co-founder Steve Peck to find out how.
The Work We Do: Mapping the Healthcare Customer Journey
Antenna consultant Meredith has a closet full of inventions at home, and she brings that innovative approach to her work with healthcare companies trying to understand the customer journey.
ABM and Marketing Stacks: Marketo Marketing Nation Summit Highlights
We sent our marketing automation specialists to Marketo’s big event. Here’s what they learned.
Work-Life Fit Through Flexibility: A Discussion With Cali Yost
Workplace flexibility can help improve productivity, says culture change expert Cali Yost.
Big News: Announcing Good Works by Antenna
What if you could help a family in need, every single hour of every single work day?
Two Marketing Pros Share Tips at MIMA Coffee + Case Studies
At the latest MIMA Coffee + Case Studies event, Twin Cities marketers learned about Snapchat and modern healthcare marketing.
EY Announces Antenna CEO Brendon Schrader as an EY Entrepreneur Of The Year® 2016 Finalist in the Upper Midwest
Ten years after he started Antenna, Brendon Schrader receives prestigious award for emerging entrepreneurs.
Antenna Named 18th Largest Consulting Firm by Minneapolis/St. Paul Business Journal
Antenna is the only firm on the list with a sole focus on the marketing discipline.
The Evolution of Design: Interview with Sharon Werner, Werner Design Werks
Sharon Werner is a design legend. After creating branding for some of the biggest names around, what projects give her energy? She gave us the scoop in this interview.
The Work We Do: Balancing Work, Life and World Travel
With his love of world travel and strong background in marketing, Zac is a great example of how the new world of work opens unique opportunities. He’s able to work with clients no matter his current location, solving their marketing problems and helping them build their businesses.
Marketing Leader Series: Alissa Montbriand, Carlson Rezidor
Alissa Montbriand is tackling big marketing challenges for a major hotel brand. In this interview, she shares how she’s setting priorities and finding new ways to engage customers as technology constantly changes.
Author Interview: “The Physics of Brand”
“The Physics of Brand” is a new book that explores how brands and people interact across space and time -- and what happens when they intersect.
Marketing Leader Series: Don Smithmier, The Big Know
Online learning is booming -- more than 29 million people took an online course last year. But brands have been absent. Enter The Big Know.
Ask the Marketing Career Coach: How to Rethink Your Annual Review
Do you dread your annual review? Julie Vessel has three tips for rethinking your review as a two-way conversation about highs, lows and opportunities.
Brendon Schrader Makes Minnesota Business (Real) Power 50
Minnesota Business magazine names Antenna CEO Brendon Schrader to its 2016 (Real) Power 50 List.
Real Good: Making Time to Volunteer
Antenna’s director of talent development has made volunteering a priority. Antenna is focused on building a better community. Read why that matters for Robin and the rest of our team.
The Work We Do: Leading Marketing Teams Through Change
Clients who face major internal changes are looking for stability and consistency. Antenna provides that through interim leadership from our marketing consultants. Here’s one example.
How to Be Happier at Work
Could three simple tricks really help you be happier at work? Researcher Theresa Glomb thinks so. Here's how we've been applying her tips to our work life.
Ask the Marketing Career Coach: How to Start a New Job for Success
We hear a lot of questions from marketers about how to get, keep, and love their dream job. Career coach and agency Talent Director Julie Vessel is answering those questions and sharing her tips for landing and loving your role as a marketer.
The Work We Do: Solving Marketing Automation Problems
Find out how Antenna’s consultants serve as marketing automation experts for clients of all sizes and industries.
Marketing Leader Series: Ellen Walthour, The BrandLab
Looking for a way to put your marketing talent to good use through service? Ellen Walthour of The BrandLab has an answer. Learn how The BrandLab is building a more diverse marketing community through outreach to students.
Marketing Experts Offer Tips at Antenna Hosted MIMA Event
We were excited to host MIMA's new event series, Coffee+Case Studies. Learn more inside about content marketing and SEO strategies that brought big success for two brands.
The Work We Do: International Marketing Support
Learn how our consultant provides international marketing support from her current home base in Mexico — no matter where her clients are.
Big To Small: 5 Lessons from My Corporate Career That Make Me a Better Small Business Leader
Great perspective from our own Jennifer Laible about the transition from big to small. Learn more inside.
Marketing Leaders Series: Amanda Brinkman of Deluxe Corporation
Amanda Brinkman, Chief Brand and Communications Officer at Deluxe Corporation talks about marketing that people want to spend time with, not put up with.
Introducing Marketer by Antenna
Marketer is part of our effort to create a strong, well-connected community of marketers ready to thrive in the changing world of work. Learn more inside.
Real Good: Antenna Consultants Help a Primary School in Uganda
As we build our community of marketers, we’ve always been interested in how we can leverage that community to do good both locally and globally.
The Work We Do: Rebranding a Global Client at Home and Around the World
Learn how our consultant helped a global company update its brand internally and externally.
Real Good: Supporting Social Enterprise for Growth
Antenna’s Katie Kalkman leads the creation of the Minneapolis Impact Hub, and in turn enables an ecosystem of resources, inspiration, and collaboration opportunities for entrepreneurs to do good.
Antenna Makes the Fast 50 for the Second Consecutive Year in a Row
We’re proud to announce that Antenna was named to the Minneapolis/St. Paul Business Journal’s list of the 50 fastest-growing private companies for the second consecutive year, coming in at #23.
Marketing Leaders Series: Brian Robinson of DreamWorks Animation
Brian Robinson, Global Head of Creative, Design and Development at DreamWorks Animation shares his career path and what characteristics he looks for in up-and-coming marketing talent.
Five Skills Every Professional Should Steal from Entrepreneurs
Brendon Schrader shares his thoughts with the Huffington Post about corporate career mistakes and how thinking like an entrepreneurial can help bolster your career.
Real Good: Antenna Helps Nonprofit Update Their Brand
Parents For Heart is a Minnesota-based support group that has served families affected by congenital heart disease for the past 40 years — but you may not have known that, looking at its website last year.
Do You Belong at Antenna?
Welcome to Antenna. We're on the lookout for our next Talent Acquisition Coordinator, a vital link between our company and our community of marketing consultants. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team.
The Work We Do: Creating a Web Analytics Solution for a Major Health Care Provider
Learn how our consultant helped create an analytics practice that could provide meaningful insight into the performance and interactions of our client's web properties.
Antenna Makes the 2015 Inc. 5000 for the Second Consecutive Year
Antenna has made the 2015 Inc. 5000, ranking # 2187 in the magazine's list of fastest-growing companies in the U.S.
Why The Freelancer Economy Is On The Rise
Our Founder Brendon Schrader shares his thoughts on the Rise of the Freelance Economy with Fast Company.
How to Build Irrational Brand Loyalty
At our recent quarterly learning event, Antenna consultants were joined by experienced marketer and former JCPenney senior vice president of marketing Ruby Anik to discuss building “irrational brand loyalty.”
Real Good: Giving Back Through International Aid Work
Transformation, excitement, purpose, fulfillment, opportunity and adventure. Antenna's Chris Heino shares about his work in Uganda.
Why Marketing Analytics Can’t Run the Show
Marketers are driving the rise of marketing analytics, but at what expense? Maybe long term brand relationships.