Asking for a raise? Looking for a promotion? Follow Julie Vessel’s tips to make those big, scary conversations more manageable.
After several hundred survey responses and one-on-one interviews, MIMA complied the 2017 Marketing Report. Read about how today's Minnesota marketers are making sense of the tangled web of marketing tools, trends, and technology.
Antenna clients are looking for an outsider’s perspective and new ideas. Find out how Lauren used creative thinking to earn big success as an Antenna consultant.
Antenna consultant John Franklin attended CMO100 Retail and got several valuable takeaways about retail marketing. Find out what he learned about digital marketing strategies.
Working as a designer has changed dramatically over the past two decades. Joe Cecere tells us what his design team is doing to stay ahead of the curve.
At our latest event, we heard a case study about how a CPG brand can go viral — without a huge budget. Click through to read a marketing case study from General Mills.
If you’re facing a major life event or personal challenge, how can you stay on top of your work? Career coach Julie Vessel shares her tips for better work-life balance when life comes first.
Lane Bryant’s Eric Gohs is always looking for new ways to connect the brand with its audience. Find out why he advocates “failing forward” and “finding the why.”
Antenna is pleased to announce that Jennifer Laible, President of Antenna, has been selected as a 2017 Women in Business Award winner by Minneapolis/St. Paul Business Journal.
Content marketing is constant. The pressure to publish can be overwhelming. So how are the best organizations building successful content teams?
Do you know your reputation, online and off? LinkedIn trainer Anne Pryor has advice to help you go deeper in crafting and understanding your personal brand.
How did 3M partner with MC Hammer to get people to think beyond nails? Read our recap of Antenna’s latest learning event to find out.
Four years after joining Antenna as Vice President, Jennifer Laible takes on an expanded role as President, leading and executing the next chapter of growth for the firm.
The gig economy is here to stay. McKinsey’s Kelsey Robinson’s advice: Look for ways to incorporate the flexibility of independent work into your culture.
Want to be a better manager this year? Career coach Julie Vessel shares simple ways to be a more effective manager in 2017, starting with saying thank you.
Work is something you do rather than a place where you are. Mohammed Chahdi’s advice: Build a policy and instill remote work in your culture rather than thinking of it as a perk or reward for certain employees.
How will globalization, the Internet of Things and manufacturing changes drive innovation in 2017? Antenna consultant Jennifer Kemp shares the ideas she brought back from the Digital Experience Summit.
Do you have an “employee mindset” or are you driving your own career and financial stability? We asked the author of “The Gig Economy” how individual workers and organizations should rethink the way they look at jobs, management and the arc of a career.
Sleep Number is focused on providing a personalized sleep experience for every customer. That dedication to the customer has shaped the company’s strategy. Learn more.
What do you want to achieve in your career? How will you get there? Who will help you on the way? Career coach Julie Vessel maps out 5 steps you can take to move toward your career goals
Marketers can find meaning in their work by asking who they’re serving and why it matters, says Jonathan Fields, author of the new book “How to Live a Good Life.”
Twin Cities marketers learned about an award-winning medical marketing website and how to connect digital info to real-life results.
In this interview, Grant Barrick shares what it’s like to have innovation in your job title -- and why leaders should accept and welcome failure.
Telecommuting has more than doubled in the U.S. since 2005. We talked to FlexJobs founder Sara Sutton Fell to find out why organizations are moving toward remote work, what leaders can do to give employees the flexibility they’re looking for and how to be a productive remote worker.
If you don’t have the luxury of a corporate training program, how can you keep improving your core skills? Marketing coach Julie Vessel has ideas you can use to boost your learning right away.
What do data, email and the Internet of Things have in common? They’re all hubs that the most progressive digital marketers are thinking about. David Baker sheds light on the future of marketing.
Antenna consultants get into the “weeds and the guts” of messy marketing challenges. One consultant shares his story of creating change and bringing marketers together at an educational content company.
“You can’t do this.” “You’re not good enough.” “This big step is too much.” Sound familiar? Get expert tips on overcoming that little voice inside your head.
Culture is about more than a poster on the wall. Great cultures help employees become better people. Kristoffer “KC” Carter shares advice on building an intentional, authentic culture.
An Antenna collaborator and freelance copywriter shares how he makes freelancing work, how he stays interested and how to weather the cycles of freelance life.
Everyone’s talking about “balance,” but how can busy professionals make time for work and all of their other priorities? Mono Director of Talent Julie Vessel has ideas to help you.
For many marketers, how an audience really engages with content can seem like a black box. Docalytics, an analytics company recently acquired by Contently, is changing that. We talked to co-founder Steve Peck to find out how.
Antenna consultant Meredith has a closet full of inventions at home, and she brings that innovative approach to her work with healthcare companies trying to understand the customer journey.
EY Announces Antenna CEO Brendon Schrader as an EY Entrepreneur Of The Year® 2016 Finalist in the Upper Midwest
Ten years after he started Antenna, Brendon Schrader receives prestigious award for emerging entrepreneurs.
Sharon Werner is a design legend. After creating branding for some of the biggest names around, what projects give her energy? She gave us the scoop in this interview.
With his love of world travel and strong background in marketing, Zac is a great example of how the new world of work opens unique opportunities. He’s able to work with clients no matter his current location, solving their marketing problems and helping them build their businesses.
Alissa Montbriand is tackling big marketing challenges for a major hotel brand. In this interview, she shares how she’s setting priorities and finding new ways to engage customers as technology constantly changes.
Do you dread your annual review? Julie Vessel has three tips for rethinking your review as a two-way conversation about highs, lows and opportunities.
Antenna’s director of talent development has made volunteering a priority. Antenna is focused on building a better community. Read why that matters for Robin and the rest of our team.
Clients who face major internal changes are looking for stability and consistency. Antenna provides that through interim leadership from our marketing consultants. Here’s one example.
We hear a lot of questions from marketers about how to get, keep, and love their dream job. Career coach and agency Talent Director Julie Vessel is answering those questions and sharing her tips for landing and loving your role as a marketer.
Looking for a way to put your marketing talent to good use through service? Ellen Walthour of The BrandLab has an answer. Learn how The BrandLab is building a more diverse marketing community through outreach to students.
We were excited to host MIMA's new event series, Coffee+Case Studies. Learn more inside about content marketing and SEO strategies that brought big success for two brands.
Amanda Brinkman, Chief Brand and Communications Officer at Deluxe Corporation talks about marketing that people want to spend time with, not put up with.
As we build our community of marketers, we’ve always been interested in how we can leverage that community to do good both locally and globally.
Antenna’s Katie Kalkman leads the creation of the Minneapolis Impact Hub, and in turn enables an ecosystem of resources, inspiration, and collaboration opportunities for entrepreneurs to do good.
We’re proud to announce that Antenna was named to the Minneapolis/St. Paul Business Journal’s list of the 50 fastest-growing private companies for the second consecutive year, coming in at #23.
Brian Robinson, Global Head of Creative, Design and Development at DreamWorks Animation shares his career path and what characteristics he looks for in up-and-coming marketing talent.
Brendon Schrader shares his thoughts with the Huffington Post about corporate career mistakes and how thinking like an entrepreneurial can help bolster your career.
Parents For Heart is a Minnesota-based support group that has served families affected by congenital heart disease for the past 40 years — but you may not have known that, looking at its website last year.
Welcome to Antenna. We're on the lookout for our next Talent Acquisition Coordinator, a vital link between our company and our community of marketing consultants. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team.
Learn how our consultant helped create an analytics practice that could provide meaningful insight into the performance and interactions of our client's web properties.
At our recent quarterly learning event, Antenna consultants were joined by experienced marketer and former JCPenney senior vice president of marketing Ruby Anik to discuss building “irrational brand loyalty.”