Start the year off right with advice from the professionals: Antenna's Talent team. We've assembled their expert advice into a four-part series on how to nail every aspect of searching for that perfect new gig.
Two major questions are facing Minnesotans as a community, and the Minnesota workforce in particular: how are our communities changing? And how does that impact how we foster the future of the talent market?
The pace of change is faster today than it’s ever been before, and it’s as slow as it will ever be again. Join us at the next Way we Work to learn how the biggest companies are adapting.
We’re honored to appear on this list alongside so many other great companies, including many of our marketing friends and clients.
The gig economy is becoming part of the new normal for workers, and companies that know how to engage on-demand talent have a significant competitive advantage.
So how can you activate your purpose at work? How can you inspire and ignite your teams to connect from a deeper level? Brandon Peele, of Imperative, is here to help.
In a collaborative space, trust, support, and the ability to take the perspective of others is crucial for success and team health. Building supportive and encouraging relationships takes dedicated effort.
Tickets available now for the Way We Work on May 10, for an interactive, personalized approach to finding passion in your work, along with real world case studies and insights on how successful companies have used this purpose movement to increase satisfaction and productivity in their employees.
There’s no perfect martech stack – just the right suite that works for your needs. Three questions to consider before making a new investment.
“While social justice typically is the initial impetus behind these efforts, companies have increasingly begun to regard inclusion and diversity as a source of competitive advantage, and specifically as a key enabler of growth,” finds McKinsey’s latest report.
Join our session of industry-leading experts to learn how forward-looking leaders, independents, and companies can take advantage of the unique collaboration, engagement, and creativity that the coworking model offers.
These past 365 days tell a colorful story about your body of work, your work experience, what you’ve accomplished and what’s gotten in your way. Too often, we just keep moving forward on autopilot without taking advantage of the opportunity to learn from our past experiences.
In the flurry of this holiday season, we want to pause and say how grateful we are for you. It's been a great year at Antenna, and that would not have happened without your enthusiasm and support.
Workplace strategist Cali Williams Yost shares how individuals, teams, and managers can help create a cultural change toward flexible work.
Marketing Leader Series: Scott Belsky, Adobe’s Chief Product Officer, on Navigating the Messy Middle
From design to entrepreneurship, from being an investor to being deep in product teams, it seems Scott Belsky's done it all. During our interview, he shares a bit about his professional journey, navigating large companies, and brining new ideas to life.
Time away from work is incredibly important -- it’s important for companies to give employees time to disconnect and recharge, and it’s important for all of us as employees to actually use our vacation time.
Clients who face major internal changes are looking for stability and consistency. Antenna provides that through interim leadership from our marketing consultants. Here’s one example.
The Way We Work returns November 30 with work transformation strategist Cali Yost, talking about Work Flexibility: Leading the Change in How, When and Where We Work.
We could not be more exited to partner up with MIMA and sponsor Scott Belsky for his mid-day keynote address at this year’s MIMA Summit on October 29. His passion for marketing, new work models, and supporting independents matches our mission perfectly.
When we rely on our devices to do our thinking, we lose our capacity for memory, clarity, and concentration. And by anticipating an interruption or need, we’re already out of the moment that we’re in. The expectation to be ever-available and hyper-connected erodes our ability to be present and productive.
The smart, experienced people and strong business community have powered our business from day one, and we’re humbled that the local community recognized Antenna for the third time as a top Marketing/Advertising firm by the Twin Cities Business Magazine's Best of Business Awards.
Jonah Stillman, generational expert and Gen Z’er himself, shared his perspective and research about the rising ranks of Gen Z during the latest The Way We Work lecture series, presented by Antenna and the University of Minnesota Carlson School of Management. Are you ready for the next generation?
For years there was a stigma around sharing too much about your life outside of work, but that’s changing, which is good for everyone. The more we all talk about how we manage our full, integrated, sometimes-complicated lives, the more we can understand and help each other.
Antenna consultants often come into an organization for just a few months, but their goal is to leave behind resources for the long term. Molly did just that for a global hospitality company.
It is such an honor to be named to the Inc 5000 five years running, and it’s thanks to our great consultants and employees that we’re able to continue to grow and evolve as a leader providing on-demand marketing talent to companies across the Twin Cities.
UnitedHealth Group’s Paymon Farazi shares his advice for building a diverse career, committing to constant learning and bringing in diverse perspectives.
Whether you’re a professional email marketer or just want to know what the hottest trends are in marketing and customer engagement, you have to look no further than the annual Marketo Summit for the expert advice and insider perspective.
Move over millennials – this long-maligned group is giving way to Gen Z. Our fall session, on September 14, will focus on the impending generational shift and the implications it has on our working lives.
Antenna consultant Cathy shares how she’s helping one large company develop internal communications strategies to reach a diverse employee base.
It might sound like a headache to put together such complex teams, but the rapid expansion of technology and shifting attitudes about work give leaders more efficient, cost-effective ways to get work done and bring in new skills.
We talked with digital marketing strategist Renée Gellatly about the mistakes companies make, and what it takes to have a robust – and integrated – digital marketing strategy.
We all know that email marketing is where it’s at these days. But there’s still a lot of crappy email marketing out there. Whether you're a beginner or seasoned pro, this guide — full of expert tips — is here to help.
1. Your audience is your friend
Andy Fossett of GMB Fitness is obsessed with email marketing, and credits his list for his success. First, he says, targeting and re-targeting are essential. Your e is valuable because it’s people who have already said they like you and want to hear more. Make sure that you’re giving them what they want, and that you follow up. Whether that’s following through on ads with someone who watched your Facebook live, or keeping tabs on your current subscriber preferences (maybe they love your ebooks but not the webinars), do what you can to keep your list focused and engaged.
Second, make it easy to get involved. Don’t worry about gating content or having an overly complicated pitch – make it easy to subscribe, enroll, or download. The faster you can get them into action, the more successful you’ll be.
Lastly, visuals matter more and more. “Beware the bad stock!” Fossett warned. Get creative with design, without overcomplicating it, and be thoughtful about the images you select. Don’t let subpar photos ruin great content.
2. Let's get personal
With all the sophistication of email marketing software, it’s easier and easier to send mass messages, but beware of over-automation. If possible, de-automate some of your emails. Pat Flynn, entrepreneur, blogger, and podcaster best known for his blog and podcast Smart Passive Income, loves tools like Bonjoro which let him send (quick! easy!) These emails are timely, personalized and relevant to readers, driving higher open rates which means more visits and revenue for your business.
Speaking of keeping the focus on the audience, always let them select and tell you what they want. It’s totally ok to ask them, just as long as you follow through. The more you can segment and personalize your content, the happier and more engaged they will be. Rather than trying to pull patterns out of pages of data, let your subscribers have a clear choice about what they want to get from you. They get what they want, and you get clear about what to offer to whom – everybody wins.
The other big opportunity with an audience-first mentality is letting them become the voice of your brand. How many commercials have you seen where the actors (or spokespeople, like Oprah for Weight Watchers!) are just reading actual online reviews of the product or service? The copy writes itself when you use the feedback of your loyal and enthusiastic fans. Not only is it the best #humblebrag to have someone else say how great you are, being featured also makes fans feel valued.
3. Copy that
For copy to be effective, you have to know what you want. Whether you’re going for the big pitch or just asking for an email address, it’s crucial to sound like your users. What terms do they search for? How informal/conversational do you want to be? How do people outside your industry talk about what you do? For example, the rise of independent and alternative work is clear. Maybe you want to start marketing your boutique branding company to gig workers. It would help to know that those in that line of work prefer to be called “freelancers” and part of the “freelance economy,” instead of focusing your copy on the “gig economy.”
Joanna Wiebe of Copy Hackers pushed writers to write copy that takes courage. “Don’t write for the scanners or the haters,” she says, explaining that even the best copy couldn’t convert them. Instead, make your readers uncomfortable: agitate the problem before offering the solution. “It sounds intense, but it’s incredibly effective!”
4. Accessibility is key
According to the CDC, nearly 61 million US adults live with some sort of disability — and that number is growing.
When designing your email, it is crucial to make choices that allow folks with disabilities to access, perceive and engage with all your content. A nice-looking email that isn't accessible can have a negative impact on your brand and possibly alienate a portion of your audience.
Using descriptive subject lines, contrasting colors and proper alt text for images are all good practices in general, but even more so when designing with accessibility in mind.
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Stay connected with Antenna. Follow @Antenna for our take on marketing trends, corporate culture, and current events.
Antenna is a leader in delivering top marketing professionals to corporations of all sizes for project-based consulting, interim leadership assignments, and contract staffing engagements. With headquarters in Minneapolis, Antenna draws from its private community of experienced marketing talent to help clients balance the flexibility and expertise modern marketing organizations demand.
Being authentic means putting the customer’s best interests before your own, prioritizing their goals over closing the deal, and being honest about what your team can deliver.
Indypendently.com features advice, inspiration, and other relevant independent business content for solo workers and for those who dream of going out on their own.
Our company is in the business of producing life’s most memorable experiences. We do that by ensuring that form and function work together and the guest is moved through the experience both physically and emotionally without even realizing it. Whether it’s a booth at a festival or a big annual meeting, we’re always looking to surprise and delight.
In an economy that changes so dynamically, both employees and businesses are responding and becoming more mobile. Mulcahy lays it out clearly; “The gig economy solves a lot of problems in our traditional jobs economy.”
Four ways smart professionals can make the most of this talent-focused market to advance their career and really get ahead, from Antenna's director of talent development Robin Oxley.
How much hustling is enough? Setting goals and having good boundaries as a freelancer is crucial. Tips from mono Director of Talent Julie Vessel on how to find what works for you.
We talked with Eddie Coblentz, Director of Community Partnerships and Fan Services for the St. Paul Saints baseball team about what he’s learned about building loyalty, enthusiasm, and a brand that truly puts its fans first.
Brendon Schrader joined Chad Eckes of C2E and Mynul Khan of Field Nation to talk about the future of work and the different ways that independents are navigating the freelance economy.
space150 shared about their experiences with the Be The Match Marrowthon on Facebook Live, and Olson took us behind the scenes of the Minnesota Wild's Our Ice campaign.
Robin Oxley, Antenna’s director of talent development, interviews hundreds of marketers every year. Here are her tips on making your achievements stand out in your next interview.
Antenna has partnered with the University of Minnesota’s Carlson School of Management to present a seminar series to bring thought leadership, discussion, and programming around future of work topics.
"Authentic storytelling builds your brand by building credibility and trust in your organization. You may have the coolest ads or the greatest logo, but without real connective stories, people won't take you seriously." - Steve Rudolph
Great news to share! Antenna’s Good Works program has been named as the Workplace Giving category winner of the MN Business Magazine Community Impact Awards for 2018.
The nitty-gritty of the set-up isn’t as fun as the dreaming and strategizing, but these practical elements are essential to getting everything in motion so you can get back to the exciting things like making your first sale and reaching your goals.
We’re pleased to announce that Antenna President Jennifer Laible is being recognized by Minnesota Business Magazine as one of the 2018 (Real) Power 50 business leaders for 2018.
The ‘old’ have always complained about the young, and with relish. Adam Grant points out, “When you look at the data, millennials are not that different from the rest of us in what they want.” More on his conversation with Simon Sinek and Katie Couric from the Aspen Ideas Festival.
The "First Lady of Content Marketing," Betty Crocker, has a lot to teach brands of all sizes about the power of owned media. Antenna caught up with Audra Carson of General Mills, to learn how to capitalize on this growing trend.
It’s been a busy year for us at Antenna, and a great one to be sure. From new clients and consultants to an expanded internal team and lots of Good Works, we have so much to be grateful for.
cmnd+m’s Krista O’Malley says creative perspectives are key when it comes to designing experiences for end users. Learn how her team uses design to solve problems.
A top health insurer wanted to change the game on cost transparency for in-the-moment care needs, and a corporation with many uniquely-branded sales and service centers wanted to align strategies and deliver a cohesive online experience. Mirum and The Nerdery shared their projects and process at MIMA's Coffee + Case Studies.
Antenna clients need consultants who provide value from day one, such as during parental leaves. Find out how Carlos does just that even while learning on the fly.
We’re proud to be included on this list alongside so many other great companies, including many of our marketing friends and clients.
Medtronic’s Justin Roberts has always been open to opportunities in his career; learn more about his advice for marketers in a changing environment.
Being named to the Inc. 5000 is a direct reflection of our consultants' hard work. They are the face of our brand, and our growth is fueled by the collective work of all the great people we have here at Antenna.
Asking for a raise? Looking for a promotion? Follow Julie Vessel’s tips to make those big, scary conversations more manageable.
After several hundred survey responses and one-on-one interviews, MIMA complied their Marketing Report. Read about how Minnesota's marketers are making sense of the tangled web of marketing tools, trends, and technology.
Antenna clients are looking for an outsider’s perspective and new ideas. Find out how Lauren used creative thinking to earn big success as an Antenna consultant.
Working as a designer has changed dramatically over the past two decades. Joe Cecere tells us what his design team is doing to stay ahead of the curve.
If you’re facing a major life event or personal challenge, how can you stay on top of your work? Career coach Julie Vessel shares her tips for better work-life balance when life comes first.
Lane Bryant’s Eric Gohs is always looking for new ways to connect the brand with its audience. Find out why he advocates “failing forward” and “finding the why.”
Antenna is pleased to announce that Jennifer Laible, President of Antenna, has been selected as a 2017 Women in Business Award winner by Minneapolis/St. Paul Business Journal.
Content marketing is constant. The pressure to publish can be overwhelming. So how are the best organizations building successful content teams?
Do you know your reputation, online and off? LinkedIn trainer Anne Pryor has advice to help you go deeper in crafting and understanding your personal brand.
How did 3M partner with MC Hammer to get people to think beyond nails? Communications manager Jessica Hack shared her team's innovative strategies. Plus, a billboard with a beat to promote Belize by Olson.
Four years after joining Antenna as Vice President, Jennifer Laible takes on an expanded role as President, leading and executing the next chapter of growth for the firm.
The gig economy is here to stay. McKinsey’s Kelsey Robinson’s advice: Look for ways to incorporate the flexibility of independent work into your culture.
Want to be happier as a manager? Career coach Julie Vessel shares simple ways to be a more effective manager, starting with saying thank you.
Work is something you do rather than a place where you are. Mohammed Chahdi’s advice: Build a policy and instill remote work in your culture rather than thinking of it as a perk or reward for certain employees.
How will globalization, the Internet of Things and manufacturing changes drive innovation in the future of marketing? Antenna consultant Jennifer Kemp shares the ideas she brought back from the Digital Experience Summit.
Do you have an “employee mindset” or are you driving your own career and financial stability? We asked the author of “The Gig Economy” how individual workers and organizations should rethink the way they look at jobs, management and the arc of a career.
Sleep Number is focused on providing a personalized sleep experience for every customer. That dedication to the customer has shaped the company’s strategy. Learn more.
What do you want to achieve in your career? How will you get there? Who will help you on the way? Career coach Julie Vessel maps out 5 steps you can take to move toward your career goals.
Marketers can find meaning in their work by asking who they’re serving and why it matters, says Jonathan Fields, author of the successful book “How to Live a Good Life.”
Twin Cities marketers learned about an award-winning medical marketing website and how to connect digital info to real-life results.
In this interview, Grant Barrick shares what it’s like to have innovation in your job title -- and why leaders should accept and welcome failure.
Telecommuting has more than doubled in the U.S. since 2005. We talked to FlexJobs founder Sara Sutton Fell to find out why organizations are moving toward remote work, what leaders can do to give employees the flexibility they’re looking for and how to be a productive remote worker.
If you don’t have the luxury of a corporate training program, how can you keep improving your core skills? Marketing coach Julie Vessel has ideas you can use to boost your learning right away.
What do data, email and the Internet of Things have in common? They’re all hubs that the most progressive digital marketers are thinking about. David Baker sheds light on the future of marketing.
Antenna consultants get into the “weeds and the guts” of messy marketing challenges. One consultant shares his story of creating change and bringing marketers together at an educational content company.
“You can’t do this.” “You’re not good enough.” “This big step is too much.” Sound familiar? Get expert tips on overcoming that little voice inside your head.
Culture is about more than a poster on the wall. Great cultures help employees become better people. Kristoffer “KC” Carter shares advice on building an intentional, authentic culture.
An Antenna collaborator and freelance copywriter shares how he makes freelancing work, how he stays interested and how to weather the cycles of freelance life.
Everyone’s talking about “balance,” but how can busy professionals make time for work and all of their other priorities? Mono Director of Talent Julie Vessel has ideas to help you.
For many marketers, how an audience really engages with content can seem like a black box. Docalytics, an analytics company recently acquired by Contently, is changing that. We talked to co-founder Steve Peck to find out how.
Antenna consultant Meredith has a closet full of inventions at home, and she brings that innovative approach to her work with healthcare companies trying to understand the customer journey.
EY Announces Antenna CEO Brendon Schrader as an EY Entrepreneur Of The Year® 2016 Finalist in the Upper Midwest
Ten years after he started Antenna, Brendon Schrader receives prestigious award for emerging entrepreneurs.
Sharon Werner is a design legend. After creating branding for some of the biggest names around, what projects give her energy? She gave us the scoop in this interview.
With his love of world travel and strong background in marketing, Zac is a great example of how the new world of work opens unique opportunities. He’s able to work with clients no matter his current location, solving their marketing problems and helping them build their businesses.
Alissa Montbriand is tackling big marketing challenges for a major hotel brand. In this interview, she shares how she’s setting priorities and finding new ways to engage customers as technology constantly changes.
Do you dread your annual review? Julie Vessel has three tips for rethinking your review as a two-way conversation about highs, lows and opportunities.
Antenna’s director of talent development has made volunteering a priority. Antenna is focused on building a better community. Read why that matters for Robin and the rest of our team.
We hear a lot of questions from marketers about how to get, keep, and love their dream job. Career coach and agency Talent Director Julie Vessel is answering those questions and sharing her tips for landing and loving your role as a marketer.
Looking for a way to put your marketing talent to good use through service? Ellen Walthour of The BrandLab has an answer. Learn how The BrandLab is building a more diverse marketing community through outreach to students.
We were excited to host MIMA's new event series, Coffee+Case Studies. Learn more inside about content marketing and SEO strategies that brought big success for two brands.
Amanda Brinkman, Chief Brand and Communications Officer at Deluxe Corporation talks about marketing that people want to spend time with, not put up with.
As we build our community of marketers, we’ve always been interested in how we can leverage that community to do good both locally and globally.
Antenna’s Katie Kalkman leads the creation of the Minneapolis Impact Hub, and in turn enables an ecosystem of resources, inspiration, and collaboration opportunities for entrepreneurs to do good.
We’re proud to announce that Antenna was named to the Minneapolis/St. Paul Business Journal’s list of the 50 fastest-growing private companies for the second consecutive year, coming in at #23.
Brian Robinson, Global Head of Creative, Design and Development at DreamWorks Animation shares his career path and what characteristics he looks for in up-and-coming marketing talent.
Brendon Schrader shares his thoughts with the Huffington Post about corporate career mistakes and how thinking like an entrepreneurial can help bolster your career.
Parents For Heart is a Minnesota-based support group that has served families affected by congenital heart disease for the past 40 years — but you may not have known that, looking at its website last year.
Welcome to Antenna. We're on the lookout for our next Talent Acquisition Coordinator, a vital link between our company and our community of marketing consultants. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team.
Learn how our consultant helped create an analytics practice that could provide meaningful insight into the performance and interactions of our client's web properties.
At our recent quarterly learning event, Antenna consultants were joined by experienced marketer and former JCPenney senior vice president of marketing Ruby Anik to discuss building “irrational brand loyalty.”
Recently we headed to San Francisco for Marketo’s Marketing Nation Summit. In three days, we learned a lot from other marketers and from a few unexpected sources.
Charles Youel, creator of ARTCRANK, recently dropped in at Antenna to talk about his unique bike poster show and its transformation from one-off gathering to global event. Along the way, he shared some insightful advice on work, failure, and why there's no time like now to launch an idea.
In December, Antenna partnered with The Shoe Away Hunger program to assist local families who don't have access to enough good food. As soon as we put out the call to donate shoes, our team, families and friends stepped up, collecting 273 pairs in just a few weeks.
We were excited to make the front page of the Star Tribune business section this Monday. Read more about Antenna's early beginnings and how our model is engaging marketers in the project-based economy. "We've shown that you can have a career in contract marketing without giving up your career."
One pair of shoes = 7 days of groceries for someone in need.
This year, Antenna has partnered with a local non-profit organization, Good in the Hood, to address hunger right here in our community. It's a serious problem. Here's an easy way for you to help.
What happens when top thinkers in marketing automation come together with organizations who are embracing these platforms as never before? Antenna found out. Watch the recent panel discussion we hosted where experts go deep into the opportunities and challenges of this exciting and fast-changing discipline.
We’re proud to announce that Antenna was named to the Minneapolis/St. Paul Business Journal’s list of the 50 fastest-growing private companies in the Twin Cities, coming in at #28.
We sat down with Rick Kupchella and Chris Lambert of BringMeTheNews to discuss the changing landscape in content development, native advertising and the opportunities ahead for both brands and marketers.
Earlier this year, we asked our friends Jake Nassif and Travis Olson to help us create a unique experience inside our new headquarters in Minneapolis’s North Loop. That’s how the Pencil Project was born.
Our CEO Brendon Schrader sat down with Craig Pladson of General Mills to discuss marketing, entrepreneurship and Antenna as a part of Craig's blog series on Modern Marketing.
This summer we moved into our new digs in the North Loop. Stop by, say hello and let's grab coffee at Moose and Sadies or a cocktail at the Monte Carlo. Our treat.
New organization forms for social entrepreneurs.
The Minnesota Social Impact Center aims to become a hub for social enterprise activity in the state.