Facebook Live and Making New Traditions: MIMA Coffee + Case Studies


space150 shared about their experiences with the Be The Match Marrowthon on Facebook Live, and Olson took us behind the scenes of the Minnesota Wild's Our Ice campaign.

Marketing Tips from the 2017 MIMA Summit


Five things you need to consider, taken from MIMA's Keynote Speakers at Summit 2017.

Health Care Costs Go Transparent: MIMA Coffee + Case Studies


A top health insurer wanted to change the game on cost transparency for in-the-moment care needs, and a corporation with many uniquely-branded sales and service centers wanted to align strategies and deliver a cohesive online experience. Mirum and The Nerdery shared their projects and process at MIMA's Coffee + Case Studies.

What's on the Minds of Minnesota Marketers? MIMA's Trend Report


After several hundred survey responses and one-on-one interviews, MIMA complied their Marketing Report. Read about how Minnesota's marketers are making sense of the tangled web of marketing tools, trends, and technology. 

How Hamburger Helper Went Viral: MIMA Coffee + Case Studies Recap


Hamburger Helper releases a mix-tape, and other marketing surprises.

How 3M and Olson Are Thinking Differently: MIMA Coffee + Case Studies


How did 3M partner with MC Hammer to get people to think beyond nails? Communications manager Jessica Hack shared her team's innovative strategies. Plus, a billboard with a beat to promote Belize by Olson.

Connecting Online Data with Offline Customer Actions: MIMA Coffee + Case Studies


Twin Cities marketers learned about an award-winning medical marketing website and how to connect digital info to real-life results.

Two Marketing Pros Share Tips at MIMA Coffee + Case Studies


At the latest MIMA Coffee + Case Studies event, Twin Cities marketers learned about Snapchat and modern healthcare marketing.

Marketing Experts Offer Tips at Antenna Hosted MIMA Event


We were excited to host MIMA's new event series, Coffee+Case Studies. Learn more inside about content marketing and SEO strategies that brought big success for two brands.