How To Handle Your First Consulting Gig Like a Pro


Through our experiences, we've identified several factors to consider for your first gig as a consultant to be as successful as possible.

Evolving Workplace Design


We invited four industry experts to talk about the evolution of workplace design. Read on to learn more about what’s now, and what’s next, in where we work.

The Value of Diversity in the Workplace


“While social justice typically is the initial impetus behind these efforts, companies have increasingly begun to regard inclusion and diversity as a source of competitive advantage, and specifically as a key enabler of growth,” finds McKinsey’s latest report.

How to Pivot Your Career


Four tips to make sure that you’re taking charge of your career and making the most of the opportunities before you.

Cali Williams Yost on Creating A High-Performance Flexible Work Culture In Your Organization


Workplace strategist Cali Williams Yost shares how individuals, teams, and managers can help create a cultural change toward flexible work. 

Marketing Leader Series: Scott Belsky, Adobe’s Chief Product Officer, on Navigating the Messy Middle


From design to entrepreneurship, from being an investor to being deep in product teams, it seems Scott Belsky's done it all. During our interview, he shares a bit about his professional journey, navigating large companies, and brining new ideas to life.

Four Things You'll Learn About Business After Taking Some Much-Needed Vacation Time


Time away from work is incredibly important -- it’s important for companies to give employees time to disconnect and recharge, and it’s important for all of us as employees to actually use our vacation time.

The One Thing On Your Desk Killing Your Productivity (Yes, It’s Your Phone)


When we rely on our devices to do our thinking, we lose our capacity for memory, clarity, and concentration. And by anticipating an interruption or need, we’re already out of the moment that we’re in. The expectation to be ever-available and hyper-connected erodes our ability to be present and productive.

Gen Z @ Work


Jonah Stillman, generational expert and Gen Z’er himself, shared his perspective and research about the rising ranks of Gen Z during the latest The Way We Work lecture series, presented by Antenna and the University of Minnesota Carlson School of Management. Are you ready for the next generation?

Back to School: Let’s All Talk About Our Work-Life Realities


For years there was a stigma around sharing too much about your life outside of work, but that’s changing, which is good for everyone. The more we all talk about how we manage our full, integrated, sometimes-complicated lives, the more we can understand and help each other.

So You Want To Be A Consultant? Five Signs Consulting Is Right for You


Thanks to the buzz about the gig economy, more and more professionals are considering the move to a more fluid, flexible career.

The Four People You Need to Succeed


Everyone needs a support system. From the C-Suite to just starting out, we all get by with a little help from our friends. (And our challengers.)

Reconsider The Organizational Chart And Build A Future-Proof Workforce


It might sound like a headache to put together such complex teams, but the rapid expansion of technology and shifting attitudes about work give leaders more efficient, cost-effective ways to get work done and bring in new skills.

Why Authenticity is Key to Growing Your Business


Being authentic means putting the customer’s best interests before your own, prioritizing their goals over closing the deal, and being honest about what your team can deliver.

Introducing Indypendently: An Online Destination For Solo Workers


Indypendently.com features advice, inspiration, and other relevant independent business content for solo workers and for those who dream of going out on their own.

Practicing Fearless Conversations with The BrandLab


The BrandLab hosted their annual Fearless Conversation event. The tough questions, and thoughtful answers, we're still thinking about.

The Future of Marketing is Digital – and Very Human


From chatbots to Big Data, what role will humans play? A very vital one, according to digital strategy expert Paul Sanders.

How to Choose Your Next Job Opportunity


Four ways smart professionals can make the most of this talent-focused market to advance their career and really get ahead, from Antenna's director of talent development Robin Oxley.

Navigating the Freelance Economy: Three Paths to Success


Brendon Schrader joined Chad Eckes of C2E and Mynul Khan of Field Nation to talk about the future of work and the different ways that independents are navigating the freelance economy.

How to Own Your Contributions in a Job Interview


Robin Oxley, Antenna’s director of talent development, interviews hundreds of marketers every year. Here are her tips on making your achievements stand out in your next interview.

The Way We Work: The Changing American Workplace


Antenna has partnered with the University of Minnesota’s Carlson School of Management to present a seminar series to bring thought leadership, discussion, and programming around future of work topics.

Your First 30 Days: A To-Do List For New Independent Workers


The nitty-gritty of the set-up isn’t as fun as the dreaming and strategizing, but these practical elements are essential to getting everything in motion so you can get back to the exciting things like making your first sale and reaching your goals.

What Your Office Can Learn from the Coworking Trend


Not everyone has the flexibility, budget, or need to move into a coworking space, but that doesn’t mean you can’t still capitalize on this trend.

Millennials and the Changing Future of Work


The ‘old’ have always complained about the young, and with relish. Adam Grant points out, “When you look at the data, millennials are not that different from the rest of us in what they want.” More on his conversation with Simon Sinek and Katie Couric from the Aspen Ideas Festival.

Antenna Introduces: The Way We Work


We’re excited to announce a new seminar series in partnership with the Carlson School of Management called The Way We Work to bring thought leadership, discussion, and programming around future of work topics.

What NOT to Say in a Job Interview


Robin Oxley, Antenna’s director of talent development, interviews hundreds of marketers every year. Get her pro tips on what to say — and not say — in an interview.

How to Integrate a Consultant into Your Talent Mix


Hiring a consultant? Here’s what you need to know first.

What's on the Minds of Minnesota Marketers? MIMA's Trend Report


After several hundred survey responses and one-on-one interviews, MIMA complied their Marketing Report. Read about how Minnesota's marketers are making sense of the tangled web of marketing tools, trends, and technology. 

How to Find Work You Love


Tips for finding a job you love: Audit what you’re looking for from work, then figure out how to make it happen.

We Need More ‘Fearless Conversations’


The BrandLab’s Fearless Conversations get Twin Cities marketers talking about diversity (and the diversity problem) in marketing.

Antenna’s Secret Weapon: EOS


Our leadership team headed to Atlanta to talk business strategy with other growth-minded leaders.

How to Fire Yourself and Find Your Career Path


How does “firing yourself” get you on the path to doing what you want to do? Read our recap of Antenna’s learning event to find out.

How to Find the Right Talent Mix for Your Content Marketing Team


Content marketing is constant. The pressure to publish can be overwhelming. So how are the best organizations building successful content teams?

What We Can Learn from Gallup’s State of the American Workplace Report


Do your employees want what your workplace is selling?

How to Answer the Mid-Career Question, 'What Should I Do Next?'


If you’re in the middle of your career and don’t know how to plan your next move, Brendon Schrader has a few tips.

How to Rethink Your Personal Brand (Online and Off)


Do you know your reputation, online and off? LinkedIn trainer Anne Pryor has advice to help you go deeper in crafting and understanding your personal brand.

What the Growing Gig Economy Means for Every Business


The gig economy is here to stay. McKinsey’s Kelsey Robinson’s advice: Look for ways to incorporate the flexibility of independent work into your culture.

Dell Global HR Leader: Flexible Work is More Than a Perk; It’s Good Business


Work is something you do rather than a place where you are. Mohammed Chahdi’s advice: Build a policy and instill remote work in your culture rather than thinking of it as a perk or reward for certain employees.

How Work Works: A Wake-Up Call from ‘The Gig Economy’ Author Diane Mulcahy


Do you have an “employee mindset” or are you driving your own career and financial stability? We asked the author of “The Gig Economy” how individual workers and organizations should rethink the way they look at jobs, management and the arc of a career.

How Sleep Number Puts the Customer at the Center of Everything


Sleep Number is focused on providing a personalized sleep experience for every customer. That dedication to the customer has shaped the company’s strategy. Learn more.

How to Live a Good Life: Jonathan Fields’ Advice for Creating Meaningful Work


Marketers can find meaning in their work by asking who they’re serving and why it matters, says Jonathan Fields, author of the successful book “How to Live a Good Life.”

Why Creatives Should Embrace Business Thinking


What do banana peels have to do with creative business strategy? Find out in this interview with the very creative Dion Hughes.

What Organizations Need to Know About the Rise of Remote Work


Telecommuting has more than doubled in the U.S. since 2005. We talked to FlexJobs founder Sara Sutton Fell to find out why organizations are moving toward remote work, what leaders can do to give employees the flexibility they’re looking for and how to be a productive remote worker.


An Independent Worker’s Starter Guide


How is independent work different than life as an employee? We spell it out and offer advice for first-time independents.

Working Differently: How PwC Thinks About Flexibility


Can big companies really go flexible? PwC’s Peter Yobo says yes. Here’s how.

5 Work-Life Balance Strategies That Work for Me


Antenna Vice President Jennifer Laible shares the lessons she’s learned on keeping her stress down and her priorities clear as a busy working parent.

How Culture Impacts Your Brand, and Vice Versa


Culture is about more than a poster on the wall. Great cultures help employees become better people. Kristoffer “KC” Carter shares advice on building an intentional, authentic culture.

How I Made Work Work for Me, and How You Can Too


This is the Antenna origin story: How Brendon Schrader set out to create a better way to work

How to Weather the Cycles of Freelance Life: an Interview with Jake Nassif


An Antenna collaborator and freelance copywriter shares how he makes freelancing work, how he stays interested and how to weather the cycles of freelance life.

Work-Life Fit Through Flexibility: A Discussion With Cali Yost


Workplace flexibility can help improve productivity, says culture change expert Cali Yost.

The Evolution of Design: Interview with Sharon Werner, Werner Design Werks


Sharon Werner is a design legend. After creating branding for some of the biggest names around, what projects give her energy? She gave us the scoop in this interview.

Author Interview: “The Physics of Brand”


“The Physics of Brand” is a new book that explores how brands and people interact across space and time -- and what happens when they intersect.

How to Be Happier at Work


Could three simple tricks really help you be happier at work? Researcher Theresa Glomb thinks so. Here's how we've been applying her tips to our work life. 

Big To Small: 5 Lessons from My Corporate Career That Make Me a Better Small Business Leader


Great perspective from our own Jennifer Laible about the transition from big to small. Learn more inside.

Five Skills Every Professional Should Steal from Entrepreneurs


Brendon Schrader shares his thoughts with the Huffington Post about corporate career mistakes and how thinking like an entrepreneurial can help bolster your career.

Do You Belong at Antenna?


Welcome to Antenna. We're on the lookout for our next Talent Acquisition Coordinator, a vital link between our company and our community of marketing consultants. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team.

Why The Freelancer Economy Is On The Rise


Our Founder Brendon Schrader shares his thoughts on the Rise of the Freelance Economy with Fast Company.

How to Build Irrational Brand Loyalty


At our recent quarterly learning event, Antenna consultants were joined by experienced marketer and former JCPenney senior vice president of marketing Ruby Anik to discuss building “irrational brand loyalty.”

Why Marketing Analytics Can’t Run the Show


Marketers are driving the rise of marketing analytics, but at what expense? Maybe long term brand relationships.

How Marketers Can Improve Branded Content


We sat down with Rick Kupchella and Chris Lambert of BringMeTheNews to discuss the changing landscape in content development, native advertising and the opportunities ahead for both brands and marketers.

Modern Marketing Series: Brendon Schrader


Our CEO Brendon Schrader sat down with Craig Pladson of General Mills to discuss marketing, entrepreneurship and Antenna as a part of Craig's blog series on Modern Marketing.