The gig economy is becoming part of the new normal for workers, and companies that know how to engage on-demand talent have a significant competitive advantage.
So how can you activate your purpose at work? How can you inspire and ignite your teams to connect from a deeper level? Brandon Peele, of Imperative, is here to help.
In a collaborative space, trust, support, and the ability to take the perspective of others is crucial for success and team health. Building supportive and encouraging relationships takes dedicated effort.
There’s no perfect martech stack – just the right suite that works for your needs. Three questions to consider before making a new investment.
“While social justice typically is the initial impetus behind these efforts, companies have increasingly begun to regard inclusion and diversity as a source of competitive advantage, and specifically as a key enabler of growth,” finds McKinsey’s latest report.
Workplace strategist Cali Williams Yost shares how individuals, teams, and managers can help create a cultural change toward flexible work.
Marketing Leader Series: Scott Belsky, Adobe’s Chief Product Officer, on Navigating the Messy Middle
From design to entrepreneurship, from being an investor to being deep in product teams, it seems Scott Belsky's done it all. During our interview, he shares a bit about his professional journey, navigating large companies, and brining new ideas to life.
Time away from work is incredibly important -- it’s important for companies to give employees time to disconnect and recharge, and it’s important for all of us as employees to actually use our vacation time.
When we rely on our devices to do our thinking, we lose our capacity for memory, clarity, and concentration. And by anticipating an interruption or need, we’re already out of the moment that we’re in. The expectation to be ever-available and hyper-connected erodes our ability to be present and productive.
Jonah Stillman, generational expert and Gen Z’er himself, shared his perspective and research about the rising ranks of Gen Z during the latest The Way We Work lecture series, presented by Antenna and the University of Minnesota Carlson School of Management. Are you ready for the next generation?
For years there was a stigma around sharing too much about your life outside of work, but that’s changing, which is good for everyone. The more we all talk about how we manage our full, integrated, sometimes-complicated lives, the more we can understand and help each other.
It might sound like a headache to put together such complex teams, but the rapid expansion of technology and shifting attitudes about work give leaders more efficient, cost-effective ways to get work done and bring in new skills.
Being authentic means putting the customer’s best interests before your own, prioritizing their goals over closing the deal, and being honest about what your team can deliver.
Indypendently.com features advice, inspiration, and other relevant independent business content for solo workers and for those who dream of going out on their own.
Four ways smart professionals can make the most of this talent-focused market to advance their career and really get ahead, from Antenna's director of talent development Robin Oxley.
Brendon Schrader joined Chad Eckes of C2E and Mynul Khan of Field Nation to talk about the future of work and the different ways that independents are navigating the freelance economy.
Robin Oxley, Antenna’s director of talent development, interviews hundreds of marketers every year. Here are her tips on making your achievements stand out in your next interview.
Antenna has partnered with the University of Minnesota’s Carlson School of Management to present a seminar series to bring thought leadership, discussion, and programming around future of work topics.
The nitty-gritty of the set-up isn’t as fun as the dreaming and strategizing, but these practical elements are essential to getting everything in motion so you can get back to the exciting things like making your first sale and reaching your goals.
The ‘old’ have always complained about the young, and with relish. Adam Grant points out, “When you look at the data, millennials are not that different from the rest of us in what they want.” More on his conversation with Simon Sinek and Katie Couric from the Aspen Ideas Festival.
After several hundred survey responses and one-on-one interviews, MIMA complied their Marketing Report. Read about how Minnesota's marketers are making sense of the tangled web of marketing tools, trends, and technology.
Content marketing is constant. The pressure to publish can be overwhelming. So how are the best organizations building successful content teams?
Do you know your reputation, online and off? LinkedIn trainer Anne Pryor has advice to help you go deeper in crafting and understanding your personal brand.
The gig economy is here to stay. McKinsey’s Kelsey Robinson’s advice: Look for ways to incorporate the flexibility of independent work into your culture.
Work is something you do rather than a place where you are. Mohammed Chahdi’s advice: Build a policy and instill remote work in your culture rather than thinking of it as a perk or reward for certain employees.
Do you have an “employee mindset” or are you driving your own career and financial stability? We asked the author of “The Gig Economy” how individual workers and organizations should rethink the way they look at jobs, management and the arc of a career.
Sleep Number is focused on providing a personalized sleep experience for every customer. That dedication to the customer has shaped the company’s strategy. Learn more.
Marketers can find meaning in their work by asking who they’re serving and why it matters, says Jonathan Fields, author of the successful book “How to Live a Good Life.”
Telecommuting has more than doubled in the U.S. since 2005. We talked to FlexJobs founder Sara Sutton Fell to find out why organizations are moving toward remote work, what leaders can do to give employees the flexibility they’re looking for and how to be a productive remote worker.
Culture is about more than a poster on the wall. Great cultures help employees become better people. Kristoffer “KC” Carter shares advice on building an intentional, authentic culture.
An Antenna collaborator and freelance copywriter shares how he makes freelancing work, how he stays interested and how to weather the cycles of freelance life.
Sharon Werner is a design legend. After creating branding for some of the biggest names around, what projects give her energy? She gave us the scoop in this interview.
Brendon Schrader shares his thoughts with the Huffington Post about corporate career mistakes and how thinking like an entrepreneurial can help bolster your career.
Welcome to Antenna. We're on the lookout for our next Talent Acquisition Coordinator, a vital link between our company and our community of marketing consultants. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team.
At our recent quarterly learning event, Antenna consultants were joined by experienced marketer and former JCPenney senior vice president of marketing Ruby Anik to discuss building “irrational brand loyalty.”
We sat down with Rick Kupchella and Chris Lambert of BringMeTheNews to discuss the changing landscape in content development, native advertising and the opportunities ahead for both brands and marketers.
Our CEO Brendon Schrader sat down with Craig Pladson of General Mills to discuss marketing, entrepreneurship and Antenna as a part of Craig's blog series on Modern Marketing.